Experience

Research Techniques | Industries Researched | Healthcare Experience

Research Techniques

Q2 Marketing Research has experience with a variety of quantitative and qualitative methodologies. We work with our clients to understand the objectives to be addressed, and then recommend the method that will best address those objectives in the most cost-effective manner.

A partial list of the data collection techniques we use for both professional and consumer research includes:

Quantitative

  • Telephone Surveys
  • Online Surveys
  • Mail Surveys
  • Mall Intercept
  • Central Location
  • Computer-Assisted (In-Person & On-Line Interviewing)
  • Combinations (Mail-Phone & Pre-Recruit-Mall Intercept)

Qualitative

  • Focus Groups
  • Mini-Groups
  • In-Depth, One-on-One Interviews
  • Teledepths

 

Industries Researched

Q2 Marketing Research has worked in a variety of industries. A listing of some of the industries researched includes:

  • Apparel
  • Computers
  • Education
  • Insurance
  • Healthcare
    • Prescription products
    • OTC products
  • Packaged Goods

 

Healthcare Experience

Q2 Marketing Research has extensive experience interviewing healthcare professionals. The following is a listing of some of the types of specialists we have interviewed.

  • Cardiologists
  • Dentists
  • Dermatologists
  • Dietitians
  • Endocrinologists
  • Gastroenterologists
  • GPs/FPs/IMs
  • Infectious Disease Specilaists
  • Nephrologists
  • Neurologists
  • Nurses
  • OB/GYNs
  • Pediatricians
  • Periodontists
  • Pharmacists
  • Urologists

 

Q2 Marketing Research has conducted research concerning a variety of therapeutic classes and medical conditions. The following is a list of some of the areas in which we have experience.

  • Analgesics
  • Antacids
  • Antibiotics
  • Antiherpetics
  • Antihistamines
  • Calcium Supplements
  • Cholesterol Reduction
  • Laxatives
  • Moisturizers
  • Nutritional Supplements
  • Smoking Cessation
  • Topical Steroids
  • Alzheimer's Disease
  • Anxiety Disorder
  • Attention Deficit Disorder (ADD)
  • Endometriosis
  • Erectile Dysfunction
  • Gastrointestinal Problems
  • Gastroesophageal Reflux Disease (GERD)
  • Genital Herpes
  • Prostate Cancer
  • Urinary Incontinence
  • Urinary Tract Infections
  • Vaginal Yeast Infections

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