History Q2 Marketing Research, LLC was founded in 1992. The name Q2 refers to the company's ability to do both quantitative and qualitative marketing research. The company was founded because of a perceived need for actionable, meaningful research with a marketing perspective. Since its inception, Q2 Marketing Research has helped clients by providing marketing research that empowers them to make better business decisions. Issues that have been successfully addressed range from qualitative concept refinement to quantitative segmentation and conjoint analysis. Q2 has conducted projects for the pharmaceutical, retailing, and consumer packaged goods industries. Q2 Marketing Research delivers on its promise of actionable information by adhering to a 5-step process, constructed to provide safety checks as research progresses. Step One is setting a clear objective. Q2 will ask questions to be sure the needs are understood, and will develop clear objectives, with action steps. Step Two is designing research that can meet the objectives within cost parameters. Step Three is fielding the research, building quality controls into each activity. Step Four is the analysis, which is focused on addressing the objectives of the study. The output is a thorough report, including a summary of the findings. Step Five is follow-up, to address any other questions that arise, and to ensure that client needs are met.

Home | Corporate Information | 5-Step Process | Online Surveys | Contact Us | Links