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Bruce M. Ferguson, M.B.A.
President, Q2 Marketing Research, LLC
Bruce Ferguson, President of Q2 Marketing Research, LLC, is both an experienced
brand manager and qualitative moderator. He has nearly 20 years of experience
in marketing and marketing research. Mr. Ferguson has moderated hundreds of
qualitative interviews, probing the responses of consumers, business
professionals, and healthcare professionals.
Mr. Ferguson has extensive experience in researching a variety of topics and
categories, including the pharmaceutical (Rx and OTC) and packaged goods
industries. He is well-known in the industry for his moderating skills.
Prior to founding Q2 Marketing Research, Ferguson was a Brand Manager in the
Consumer Products Division of Marion Merrell Dow (MMD). Ferguson also held
positions in Marketing Research, and Sales.
Ferguson holds an M.B.A. from Xavier University and earned a B.S. in Biology
from Denison University.
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